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Blogger, Content creator, Explorista

Pick your Niche, a mini guide

You all must have heard it by now: you need to niche down.

What does this mean?

What is a niche:

‘a distinct segment of a market’ is what the dictionary says. That is about right. It just means that you have a clear subject for your blog/insta/tiktok.

Why is this important:

It is important for several reasons. One of them is that your audience will follow you because you make content they love. They love this because you have a certain style or subject that interests them, so they are coming back for more.

If you don’t have a clear niche no one will know what to expect from following you so they just don’t. Why should they, as you give them no reason?


What types of niches are there?

So so many. Some of the most profitable are:

  • Fitness
  • Beauty
  • Fashion

But there are so many. Just find one that makes you happy.



My niche resides within the comfy cozy  realm. I also have a sub-niche and that is books. Funny enough I have a second sub-niche and that is beauty….so… is one subject that important? NO it is important that your audience gets you.

If you look at my Instagram you will see aesthetic shots, always the same cozy build up and the same color usage. This is how I created my own style. My content is recognizable, it can be picked up from a police lineup, you will always know it is mine.


Other reasons to pick a niche?

  • If you want to monetize your account (leave me a comment if you like to know more about this)
  • It makes it easier to pitch to brands, you now know how to tell them what your content is all about
  • You can cultivate a dedicated audience

What is your niche? Let me know in the comments!

Love, Esther

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1 year ago

Zo mooi kort en bondig geschreven babe! Ik zit samen met jou in de comfy cozy coffee blog/content creator realm and I love it ❤️❤️❤️